Influencer Marketing Company

The Jpg Infotech Work influencer marketing audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous influencer campaigns and partnerships across social media platforms to gain a deeper understanding of your current influencer strategy.

Technically, when an influencer posts content about your product or service, they own the rights to it. This includes any photos or videos featuring the content. An image rights agreement is how we ensure that you have rights to use any of those images or videos for your own social media platforms and other uses as well.

At Jpg Infotech Work, we track results by creating UTMs or coupon codes for every influencer a client works with and for each platform on which the post is featured. With these in place, we can track revenue that is the direct result of the campaign, each influencer, and specific posts. For example, an influencer may have a UTM provided to link in the Instagram story and a coupon code to share in a post on their feed. As customers use the link or coupon code, we are able to track the revenue back to that specific influencer.

Once you have identified the influencers you want to work with and the details of the agreement have been negotiated, the campaign will launch. Typically, the agreement will include stipulations around the number of posts the influencer will share, as well as the timeline. So long as the influencer follows these guidelines, it is best to let them have freedom in the way they talk about the product. You are working with them because of their voice and style, so if you try to change it, their audience will know and may not be interested in your product.

By establishing themselves on social media platforms, influencers have developed a significant following of people who trust their opinion. If an influencer features or recommends your products, some of that trust is transferred from the influencer to your brand. When a company connects with an influencer whose individual brand and audience align perfectly with the product, that’s when the true magic happens in an influencer marketing strategy. All the new eyes on your product via cross-platform content increases both brand awareness and your own social following. In a way, it is the same principle that makes referral marketing work, but at a larger scale.